Makeup Expiration Dates: How Old Is Too Old?

Monday, April 09, 2018
Recently, Beauty News on Youtube did a video were they bought makeup products from Strawberrynet, who are known for selling super cheap and often discontinued items, and checked their batch numbers to find out how old they actually were. The results were a little bit shocking to say the least. The idea really interested me so, obviously I "borrowed" it.


Instead of buying products specifically to test (because, wasteful) I thought would take some of my own and see how they fared. I decided to do a mix of older items, recent purchases and some that I bought from the Boots clearance section and B&M (a bargain hunter's paradise). I also took a cross section of products from my collection, rather than sticking with one category or brand.

Each product has a batch code that will bring up the month it was made. I used both checkfresh.com and checkcosmetics.com to figure this out. The average life of an opened product is 12 months, but I generally don't stick to that. As long as it smells fine, performs the same and the colour hasn't changed I'll continue to use it - unless it's seriously ancient.

The Old

Makeup Expiration Dates: How Old Is Too Old?

L'Oreal True Match Highlight in Icy Glow
Bought In: January 2017
Manufactured in: May 2016

Makeup Expiration Dates: How Old Is Too Old?

Rimmel Professional Brown Pencil in Hazel
Bought In: November 2017
Manufactured In: May 2017

Makeup Expiration Dates: How Old Is Too Old?

Maybelline Fit Me Matte + Poreless Foundation in 110 Porcelain
Bought In: March 2017
Manufactured In: January 2017

Makeup Expiration Dates: How Old Is Too Old?

For the older makeup, this isn't bad at all. I was pleasantly surprised with the Maybelline Foundation being within 2 months of purchase, I suspected it would be a little bit longer. I was a bit annoyed about the L'Oreal Highlighter though. If you're buying new you expect the product to actually be new - instead of being on a shelf in a warehouse for almost a year.

The New

Makeup Expiration Dates: How Old Is Too Old?

Rimmel Match Perfection Loose Powder in Translucent
Bought In: March 2018
Manufactured In: May 2017

Makeup Expiration Dates: How Old Is Too Old?

Maybelline Creamy Matte Lipstick in Brown Sugar
Bought In: February 2018
Manufactured In: October 2017

Makeup Expiration Dates: How Old Is Too Old?

Bourjois Radiance Reveal Concealer in 05 Ivory
Bought In: March 2018
Manufactured In: January 2018

Makeup Expiration Dates: How Old Is Too Old?

Makeup Expiration Dates: How Old Is Too Old?

This horrified me at first, until I checked it on another website and it seems like they reuse their codes fairly often. I did a little research and the Radiance Reveal Concealer was only released in 2016, so that's a relief. Also, are you shitting me Rimmel?

and finally

The Clearance

Makeup Expiration Dates: How Old Is Too Old?

Covergirl Clump Crusher Mascara
Bought In: August 2017
Manufactured In: September 2015

Makeup Expiration Dates: How Old Is Too Old?

Revlon Prime + Anti Shine Balm
Bought In: March 2018
Manufactured In: May 2016

Makeup Expiration Dates: How Old Is Too Old?

Bourjois Little Round Pot Blusher in Corail Tentation
Bought In: March 2018
Manufactured In: May 2017

Makeup Expiration Dates: How Old Is Too Old?

As expected, the dates on these are a bit cheeky. Especially the Revlon Primer I got from Boots as it had been sat on the shelf for almost 2 years. For a high street chain it's quite shocking but I did only pay £2.50 for it so... The mascara is not a surprise as you can't get Covergirl in the UK, which means it was shipped in from somewhere to sell at a lower price - so it would be old before it even got here. It definitely needs chucking out, but I can't find a replacement and it's making me sad.

This was so insightful and it's made me very aware that products are a little old before we even get them. Which is horrifying to think of really. I do tend to pick up cheap products from clearance sections quite often and keep them in my collection for a long time, so I'll definitely have to start keeping track of things better.

I was, however, really annoyed that the Rimmel Match Perfection Powder I purchased only a few weeks ago was almost a year old on the shelf. You'd have thought they'd sell it off a bit cheaper considering it's been sat around that long.

How old is your oldest makeup?

2 comments:

  1. I want to go check my makeup now! It's scary to think that an item can be 1-2 years old before you even buy it!

    ReplyDelete
    Replies
    1. I know :/ Its definitely made me more wary of products I buy from discount places. I went through all my B&M makeup after this

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